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17 juin 2021by PremiumRéférencementMarketing d'affiliation

Centre d’appels et externalisation : de nombreux ” avantages  » et certains « contre »


Ce sera une surprise pour beaucoup, mais le premier centre d’appels est apparu il y a plus de 70 ans. A cette époque, ils disposaient de distributeurs automatiques d’appels, avancés pour l’époque, sur deux lignes : communication sortante et communication entrante. De nos jours, les centres d’appels modernes disposent d’équipements technologiques de pointe, mais la compréhension même de ce qu’est un appel…
La poste Centre d’appels et externalisation : de nombreux « pour » et quelques « contre » sont apparus pour la première fois sur wallofmonitors.

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5 façons de gagner de l’argent avec votre site Web
17 juin 2021by PremiumRéférencementMarketing d'affiliation

5 façons de gagner de l’argent avec votre site Web

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comment monétiser votre page web

Différentes façons de monétiser votre page Web

Cinq façons différentes de monétiser votre page Web et de commencer à générer des revenus réguliers grâce à elle, des méthodes faciles et très simples à suivre

Créez votre propre blog

C’est un très bon moyen de gagner de l’argent avec votre blog. Créez un ensemble de contenu sur Amazon, 50 $ pour un livre d’une valeur de 60 $. Ou vous pouvez créer un livre électronique, un cours, une vidéo ou toute autre chose que vous souhaitez vendre en ligne. Ensuite, entrez en contact avec les gens et expliquez-leur comment vous avez obtenu les bons résultats en utilisant leur méthode, et convainquez-les d’acheter. C’est l’un des moyens les plus simples de gagner de l’argent et de travailler avec beaucoup de gens sans aucun problème. Il suffit d’y consacrer un peu de temps et d’efforts, et avant de vous en rendre compte, vous gagnerez des centaines de dollars en vendant les choses que vous avez créées. Incitez d’autres personnes à s’inscrire sur un site comme Amazon. Vous ne pensez pas que vous gagnerez beaucoup d’argent dans ce cas ?

Créer un cours en ligne gratuit

Créez un livre électronique gratuit Gagnez de l’argent en vendant des produits numériques Participez à des programmes de marketing d’affiliation Créez votre propre cours Voici 5 façons de gagner de l’argent avec votre site Web. 1. Créer un cours en ligne gratuit Vous pouvez gagner de l’argent en vendant un cours en ligne gratuit via WordPress. Par exemple, vous pouvez créer un cours en ligne gratuit sur l’utilisation des outils et des techniques de marketing pour développer votre entreprise, ou sur la création d’un site Web pour une entreprise à l’aide de WordPress. En fonction de votre public cible, vous pouvez créer un cours en ligne gratuit tel que « Apprendre WordPress et développer votre entreprise » ou « Comment gagner de l’argent en ligne ». Vous pouvez également accéder à des programmes de marketing d’affiliation tels que Amazon Associates, Affiliate Network et Marketplace Program.

Monétisez votre site web

Juste ce qu’il dit. Je sais que cela semble boiteux et vous connaissez peut-être déjà ces méthodes. Mais bon, je ne peux pas être tout à fait sûr de la question. Donc, si vous êtes intéressé par de l’argent rapidement et que je n’ai aucune honte à le dire, je ferai ce que je peux pour vous donner les informations dont vous pourriez avoir besoin pour transformer votre site Web ennuyeux en un moyen facile de gagner de l’argent. Je n’ai pas l’intention de vous inspirer à en faire votre travail à temps plein, mais même avec une assez petite quantité de trafic, vous pouvez gagner des sommes d’argent décentes avec juste une comptabilité initiale. Vous pouvez commencer par monétiser votre site Web en ajoutant quelques chaînes de recherche de base et gagner de l’argent avec. Les possibilités sont infinies avec juste un petit investissement dans votre site Web et un peu de travail. Par où commencer 1.

Monétisez vos réseaux sociaux

Vous êtes probablement la personne qui comprend ce qui se passe avec les gens aujourd’hui et ce qui est important pour eux. Il y a beaucoup de gens qui recherchent un contenu unique. Vous pouvez gagner de l’argent et avoir plus de succès en termes de création de votre page de médias sociaux en leur montrant quelque chose de nouveau ou en faisant une émission en direct avec des personnes du site Web. Voici quelques conseils pour vous aider à démarrer votre monétisation avec les médias sociaux. 1. Utilisez des coupons sur votre site Web Si vous n’avez pas encore commencé à utiliser des coupons sur votre site Web, vous devriez commencer à le faire. C’est un excellent moyen de rendre vos pages plus attrayantes et d’y attirer plus de personnes. Vous pouvez vendre un coupon sur votre page de médias sociaux et via votre newsletter par e-mail.

Monétisez vos vidéos

Le moyen le plus simple de monétiser votre site Web est d’utiliser vos vidéos. Vous pouvez les convertir en publicités par de nombreuses agences numériques ou vous pouvez demander à un tiers de monétiser vos vidéos. À propos de Rich Simple est une agence de voyages basée aux États-Unis et se spécialise dans la fourniture de forfaits de voyage pour des voyages à Disney World, Las Vegas, Disney Land et Disneyland. Avec plus de cinq ans d’expérience et de spécialités à Walt Disney World, leur service est inégalé dans l’industrie. Les forfaits de voyage commencent à 150 $ mais vous pouvez avoir les mêmes forfaits à 250 $, 350 $ et 400 $.

Conclusion

Il est tout à fait possible de gagner de l’argent à partir de votre site Web. Que vous ayez des compétences ou que vous soyez un amateur complet, il y a de fortes chances que vous puissiez utiliser les étapes suivantes à bon escient.

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Pourquoi l’application de contrôle parental FamiSafe est-elle nécessaire ?


Un enfant est une bénédiction pour les adultes, donc pour toute la société, nous célébrons toujours l’anniversaire de chaque enfant et nous sympathisons avec ceux qui ne peuvent pas communiquer avec les enfants. Malheureusement, il peut aussi être inutile de rencontrer un enfant que vous n’aimez pas. Les parents doivent faire attention à la sécurité de leurs enfants. La plupart des jeunes errent…
La publication Pourquoi l’application de contrôle parental FamiSafe est-elle nécessaire ? est apparu pour la première fois sur wallofmonitors.

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10 exemples de publications sur les réseaux sociaux pour vous inspirer • Yoast
17 juin 2021by PremiumRéférencementBlog

10 exemples de publications sur les réseaux sociaux pour vous inspirer • Yoast


Camille Cunningham

Camille est gestionnaire de contenu chez Yoast. Elle écrit et optimise les articles de blog et aime créer du contenu qui aide les gens à maîtriser le référencement.

Avatar de Camille Cunningham

Vous l’avez probablement déjà entendu une douzaine de fois, mais les médias sociaux doivent faire partie de votre stratégie en ligne. Que vous ayez un site Web, un blog personnel ou une boutique en ligne, les médias sociaux vous permettent d’atteindre et de vous connecter avec votre public. Pour mettre de nouvelles personnes en contact avec vous et rester en tête de liste de votre clientèle actuelle ou de vos abonnés. Mais par où commencer ? Dans cet article, nous allons vous montrer 10 exemples de différents articles sur les réseaux sociaux pour vous aider à vous inspirer et à atteindre votre public d’une manière qui correspond à votre marque !

Exemples de bons messages sur les réseaux sociaux

1. The Cheesecake Factory : Utilisez de l’humour et de superbes photos

The Cheesecake Factory est une chaîne de restaurants américaine, localisée dans le monde entier. Si vous ne le connaissez pas, vous reconnaîtrez peut-être le nom de la série à succès The Big Bang Theory. Ils ont de nombreux abonnés sur Facebook et publient régulièrement des articles sur les aliments figurant sur leur menu. Ces messages suscitent beaucoup d’engagement, en raison des superbes images utilisées et du texte amusant qui les accompagne.

publication sociale par The Cheesecake Factory

Une photo de pain qui obtient plus de 2300 likes et 243 commentaires, assez impressionnant non ? Bien sûr, cela aide que The Cheesecake Factory soit une chaîne de restaurants bien connue, avec des emplacements dans le monde entier. Mais ce que cet exemple nous montre, c’est qu’un restaurant peut très bien se comporter sur les réseaux sociaux en n’utilisant rien de plus que de l’humour et des images de qualité. Ce qui divertit le public et l’attire au restaurant en montrant ce qu’il y a au menu.

2. Google : partagez des histoires de clients intéressantes

Google Maps est l’une de ces choses qui n’ont pas besoin de beaucoup d’explications. La plupart des gens savent ce qu’il fait, il vous aide à aller de A à B. Il peut même vous trouver un itinéraire plus rapide lorsqu’il y a beaucoup de trafic devant vous. Mais il y a quelques jours, Google a partagé une histoire client intéressante sur Twitter. Apparemment, le biologiste marin Johnny Gaskell et une équipe de chercheurs utilisent Google Maps pour explorer la vie océanique. Vous savez, là-bas. Quelque chose qui aurait pris beaucoup plus de temps s’ils n’avaient pas eu accès à Maps. Une histoire de client assez unique et une façon cool de regarder un service qui est devenu si normal dans notre vie de tous les jours.

Ce que ce Tweet nous montre, c’est que les témoignages d’utilisateurs donnent vie à un produit ou à un service. Ce n’est pas forcément l’histoire la plus unique au monde. Si vous montrez aux clients qui utilisent votre produit ou service et racontez leur histoire, d’autres pourront s’identifier à eux. Cela ne leur donne pas seulement un aperçu de ce que votre produit ou service peut faire pour eux, cela fonctionne également comme une preuve sociale. Parce que si d’autres personnes l’utilisent et qu’elles en sont satisfaites, alors les gens sont plus enclins à commencer à l’utiliser aussi.

3. Tony’s Chocolonely : montrez aux gens ce qui se passe

Tony Chocolonely est une entreprise néerlandaise qui vend du chocolat. Leurs tablettes de chocolat sont très populaires et leur mission est de fabriquer du chocolat 100% sans esclave. Comme ils sont opiniâtres, ce qui correspond à leur mission, ils obtiennent souvent beaucoup d’engagement sur leurs publications sociales. Il y a un an, ils ont ouvert un Chocolate Bar à Amsterdam et ont annoncé cette nouvelle sur LinkedIn :

exemple de post linkedin par Tony Chocolonely

Comme vous pouvez le voir, cet article a beaucoup de likes et de commentaires. Et ce qui fonctionne bien, c’est qu’ils ont une photo de la Chocolate Bar accompagnant leur annonce. Cela montre aux gens à quoi ils peuvent s’attendre et à quoi ressemble le « magasin ». C’est un excellent exemple de quelque chose que vous pouvez facilement faire pour votre entreprise. Partagez des photos amusantes de ce à quoi ressemble votre lieu, partagez des photos de nouveaux produits qui viennent d’arriver ou partagez toute autre mise à jour visuelle pour inciter les gens à vous rendre visite.

4. The Clay Creative Co : augmentez le nombre d’abonnés avec des cadeaux

Maintenant, c’est une boutique en ligne dont vous n’avez probablement pas entendu parler, car c’est une petite entreprise du Royaume-Uni qui vend ses boucles d’oreilles via Etsy. Mais cette publication sur Instagram est un excellent exemple de la façon dont une petite entreprise en ligne peut augmenter son nombre d’abonnés. En faisant un simple cadeau ! Cette boutique en ligne (et compte Instagram) est gérée par une seule personne, qui fabrique également ces boucles d’oreilles elle-même. Et pour célébrer le fait que son compte compte désormais 1000 abonnés, elle a décidé de faire un autre cadeau. Remarquez qu’il s’agit peut-être d’une petite entreprise, mais son compte Instagram n’a que quatre mois et elle comptait déjà 500 abonnés après le premier mois.

exemple de publication sur les réseaux sociaux par The Clay Creative Co

Si vous avez déjà été actif sur les réseaux sociaux, il est probable que vous ayez déjà vu un ou plusieurs de ces messages. C’est un excellent moyen d’amener les gens à partager votre contenu, à le commenter et à présenter votre entreprise à leurs amis. Vous pouvez même demander à votre public de commenter pourquoi il pense qu’il devrait gagner ou pourquoi il aime tant votre produit. En vous donnant une contribution précieuse sur la façon dont votre produit est utilisé et perçu par votre public. Assurez-vous de vérifier les règles quand il s’agit de ces concours de cadeaux, car vous voulez vous assurer que vous le faites correctement.

5. Examinateur de médias sociaux : partagez votre expertise

Social Media Examiner est une société de médias basée aux États-Unis. Elle publie des magazines en ligne, des blogs et des podcasts sur la façon dont les gens d’affaires peuvent utiliser les réseaux sociaux. Ils partagent régulièrement des nouvelles intéressantes sur leur compte Twitter et y comptent plus de 500 000 abonnés. La raison pour laquelle ils ont tant de contenu à partager est qu’il existe une grande communauté d’experts qui crée du contenu pour Social Media Examiner. Comme ce blog sur la stratégie de marketing des médias sociaux qu’ils ont partagé il y a quelque temps.

Ne vous inquiétez pas, nous réalisons qu’il est très exceptionnel d’avoir accès à de nombreux créateurs de contenu. Mais ce que nous pouvons apprendre de cet article, c’est que le partage de contenu vous attire des fans. En donnant gratuitement une partie de votre expertise dans des publications comme celle-ci, les gens seront plus enclins à vous suivre en ligne et à se souvenir de votre marque. Cela peut sembler un peu contradictoire, mais en aidant les gens à faire certaines choses par eux-mêmes, ils viendront vers vous lorsqu’ils auront besoin de plus d’aide. Parce qu’ils feront confiance à votre expertise sur un sujet. Investissez donc du temps dans le marketing de contenu et présentez aux gens votre équipe d’experts, quel que soit votre domaine. Ce qui est également formidable avec ce type de publications, c’est qu’elles sont plus souvent retweetées ou partagées par d’autres.

6. LEGO : impliquez vos fans et laissez-les faire preuve de créativité

LEGO a beaucoup de fans dans le monde entier. Et un produit avec lequel les gens peuvent facilement faire preuve de créativité. Pour le mois de la fierté, ils ont demandé aux gens de créer quelque chose qui reflète la fierté. Parmi toutes les photos qu’ils ont reçues, ils ont choisi quelques moments forts à partager avec tout le monde sur Facebook. Ce qui leur a valu quelques likes et des retours positifs dans les commentaires.

exemple de publication sociale par LEGO

Ce que ce type de publication nous montre, c’est que vous pouvez impliquer des clients ou des abonnés dans votre création de contenu. Non seulement les personnes impliquées adoreront voir leurs créations en ligne, mais c’est aussi un contenu authentique et original. Ce qui peut augmenter la fidélité des clients. LEGO fait également beaucoup autour du mois de la fierté et en montrant leur soutien, ils reçoivent beaucoup de commentaires positifs de leurs abonnés.

7. IKEA : Partagez vos valeurs et vos ambitions

IKEA est une chaîne de meubles scandinave avec des magasins dans le monde entier. Ils prennent, selon leurs propres mots, des mesures ambitieuses vers un avenir plus durable. L’un de leurs messages LinkedIn qui a bien fonctionné concernait leur objectif de servir un menu à 50 % à base de plantes d’ici 2025. Ce qui est intéressant, car cela a peu à voir avec leur produit principal (meubles et accessoires pour la maison). Mais c’est logique quand on y pense. Vous pouvez trouver un restaurant dans presque tous les magasins IKEA et ils vendent également des produits alimentaires que les gens peuvent emporter chez eux. Et la durabilité devient un facteur sérieux dans les considérations des gens pour acheter quelque part. Cet article nous montre que de nombreux adeptes d’IKEA réagissent bien à cet accent mis sur la durabilité.

exemple de publication sur les réseaux sociaux par IKEA

Ce que nous pouvons apprendre de cet article, c’est que le prix ou la qualité de votre produit n’est pas la seule chose qui intéresse les gens. Bien sûr, il est également important d’en parler aux gens. Mais n’ayez pas peur de partager des nouvelles sur vos ambitions, les valeurs de votre entreprise et ce qui vous tient à cœur. Les gens veulent savoir à qui ils achètent et si cette entreprise correspond à leurs propres valeurs et ambitions. Surtout lorsque vous débutez, partager votre histoire et où vous voulez aller peut intéresser les gens à votre marque. N’hésitez pas à ajouter une touche personnelle dans vos publications sur les réseaux sociaux si cela correspond à votre marque.

8. OREO : posez des questions faciles et amusantes à répondre

On suppose que vous connaissez OREO, mais si vous ne l’êtes pas : c’est une marque américaine qui vend principalement des cookies. Bien qu’ils soient surtout connus pour leur biscuit Oreo classique, ils offrent également d’autres saveurs. Dans une récente histoire Instagram, ils ont demandé à leurs fans de choisir leur saveur préférée.

exemple de publication sur les réseaux sociaux par Oreo

Ce qui est bien avec ce type d’histoire, c’est qu’il est facile d’interagir avec les personnes qui regardent l’histoire. Ils n’ont besoin d’appuyer qu’une seule fois sur leur écran et ils voient directement les résultats jusqu’à présent. C’est amusant à voir et cela vous donne des informations précieuses sur votre public. De plus, ce genre de Story Instagram, dans laquelle vous posez une question, est relativement facile à réaliser.

9. Bettys : Soyez fière de votre visibilité

Bettys est un salon de thé local avec quelques emplacements dans le Yorkshire, une région du nord de l’Angleterre. Ils sont assez célèbres dans ces régions et Bettys existe depuis plus de 100 ans. Il y a quelques semaines, ils ont partagé une publication sur Facebook avec un lien vers une vidéo sur le site Web de la BBC. Dans cette vidéo, Nadiya et Fred (que vous pouvez souvent voir sur la BBC) visitent et mangent chez Bettys. Comme vous pouvez le voir, la publication a reçu beaucoup de likes et de commentaires.

exemple de publication sur les réseaux sociaux par Bettys

Une partie du succès de cet article peut probablement s’expliquer par le fait qu’il s’agit de deux visages très familiers pour la plupart des adeptes de Bettys (qui sont basés au Royaume-Uni). Mais il est également intéressant de voir dans les commentaires que les gens ont adoré voir Bettys en vedette dans cette vidéo. Vous pouvez sentir que ces adeptes sont vraiment heureux pour le salon de thé et l’exposition qu’il obtient. Ce que nous essayons de dire, c’est que vous devriez partager vos succès. Si un journal local écrit à votre sujet, ou si quelqu’un vous identifie dans sa publication sociale, écrivez à ce sujet. Ou y répondre. Ces types de messages de bien-être sont une excellente rupture avec un contenu plus sérieux et peuvent vous rapporter beaucoup de likes.

10. HP : Et soyez fier de votre équipe

Votre entreprise ne serait nulle part sans ses employés. Et avec tant de choses qui se passent en ligne de nos jours, les clients adorent voir les visages derrière un site Web. Ou service ou produit. HP est l’une des entreprises qui semblent accorder beaucoup d’attention à leurs employés. D’une part, ils publient leurs objectifs en matière d’inclusion et de diversité. Mais ils montrent également leurs employés en tant qu’individus, comme dans ce post LinkedIn.

exemple de publication sur les réseaux sociaux par HP

Alors, que nous dit ce dernier exemple de nos 10 publications sur les réseaux sociaux ? Ces types de publications rendent votre entreprise plus personnelle. Ils donnent à votre public une idée de l’équipe impliquée et de leur histoire. Cela augmente leur confiance dans votre marque et cela vous rendra probablement plus sympathique. LinkedIn est en particulier une excellente plate-forme pour ce type de publications, car c’est également la plate-forme que vous pouvez utiliser pour trouver de nouvelles personnes à rejoindre votre équipe. Le fait que des employés heureux parlent de leur travail et de leur employeur contribuera également à augmenter votre nombre de candidats.

Un rapide récapitulatif

Dans cet article, nous avons examiné dix exemples de publications sur les réseaux sociaux. Et vous a donné dix conseils pour votre propre partage sur les réseaux sociaux. Ce qui est beaucoup. Énumérons donc les principaux points à retenir de ces exemples :

  • N’ayez pas peur de devenir personnel et de partager votre histoire
  • Présentez de vraies personnes, comme vos clients et votre équipe
  • Interagissez facilement avec votre public
  • Partagez des photos de vos produits et de votre entreprise de manière amusante
  • Les cadeaux et le contenu d’experts vous aident à toucher de nouvelles personnes

Partagez votre contenu sur les réseaux sociaux

La plupart des exemples de publications sur les réseaux sociaux que nous avons partagés ici proviennent de grandes entreprises, qui disposent également d’un budget marketing plus important. Mais cela ne veut pas dire que vous ne pouvez pas vous en inspirer. Même si votre entreprise est beaucoup plus petite. En partageant un contenu unique sur les réseaux sociaux qui invite votre public à interagir, vous pouvez utiliser les médias sociaux pour attirer plus de clients et renforcer votre relation avec eux. Alors sortez et commencez à partager sur les réseaux sociaux !

Contrôlez à quoi ressemble votre contenu avec Yoast SEO

Si vous partagez une vidéo ou une photo sans lien, vous pouvez le faire directement. Cependant, si vous partagez un lien vers l’une de vos pages et ne définissez rien, votre publication sociale n’aura probablement pas l’air si belle. Yoast SEO peut vous aider à prendre le contrôle de cela. Avec notre plugin, vous pouvez modifier l’image, le titre et la description qui s’affichent lors du partage de votre page sur les réseaux sociaux. Notre plugin Premium est même livré avec des aperçus sociaux qui vous montrent à quoi ressemble votre contenu lorsqu’il est partagé sur Twitter et Facebook.

Avec notre dernière version de Yoast SEO 16.5, nous avons ajouté une autre fonctionnalité : les modèles d’apparence sociale. Avec cette fonctionnalité, vous pouvez définir un modèle social par défaut pour chaque page ou type de publication personnalisé que vous avez. Comme les aperçus sociaux, vous avez le contrôle sur les images, les titres et les descriptions. De cette façon, vous pouvez vous assurer que vos pages sont toujours belles lorsqu’elles sont partagées sur les réseaux sociaux, même lorsqu’elles sont partagées par quelqu’un d’autre ! Si vous êtes un utilisateur de notre plugin gratuit, vous ne pourrez pas utiliser ces modèles. Vous pouvez toutefois définir une image de secours par défaut qui sera utilisée lors du partage d’une URL de votre site Web.

Débloquez ces fonctionnalités dans Yoast SEO Premium

Débloquez des fonctionnalités puissantes pour optimiser votre site web avec notre plugin Premium !

Lire la suite : Optimisation des réseaux sociaux avec Yoast SEO »



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8 façons de gagner de l’argent avec votre site Web
17 juin 2021by PremiumRéférencementMarketing d'affiliation

8 façons de gagner de l’argent avec votre site Web

Votre site Web ne se limite pas à un ensemble de pages présentant votre blog ou votre entreprise. Vous pouvez réellement utiliser votre site Web comme source de revenus. En fait, vous pouvez créer un site Web uniquement dans le but de l’utiliser pour gagner de l’argent. Tout ce dont vous avez besoin, c’est d’une stratégie et d’un dévouement, et avant que vous ne le sachiez, votre site Web commencera à générer des revenus.

Souhaitez-vous savoir comment votre site Web peut rapporter de l’argent? Voici plusieurs méthodes pour vous aider à monétiser votre site Web.

1. Créer du trafic

Analytique affichée sur l'écran d'un ordinateur portable.

Premièrement, un site Web a besoin de visiteurs : ces visiteurs sont les tremplins pour aider votre site Web à gagner de l’argent. Dans un monde parfait, vous lanceriez votre site Web et gagneriez de l’argent immédiatement.

Cependant, vous ne pouvez pas lancer un nouveau site et commencer à monétiser tout de suite. Vous devez créer un trafic constant pour votre site Web. Si votre site n’a pas de visiteurs, il n’y a aucune chance que quiconque y dépense de l’argent.

Vous devez vous assurer que votre site Web fournit quelque chose de précieux à votre public cible. C’est pourquoi il est important de savoir ce que votre marché de niche recherche en ligne et de l’utiliser pour attirer un public. Pour vous aider, vous pouvez utiliser plusieurs outils pour vous aider à suivre le trafic de votre site Web.

2. Marketing d’affiliation

Le marketing d’affiliation permet à votre site Web de générer des revenus en commercialisant les produits d’une autre entreprise. En tant que partenaire affilié, vous recevrez un paiement pour obtenir des résultats pour l’annonceur.

Vous devrez choisir les produits que vous souhaitez promouvoir via le marketing d’affiliation. Ces produits doivent correspondre à votre créneau. Si vous ne savez pas comment sélectionner vos produits d’affiliation, la meilleure chose à faire est de rejoindre un réseau d’affiliation.

3. Générer des prospects

Hommes souriants et pointant du doigt un ordinateur portable.

Au fur et à mesure que votre site Web gagne en trafic, vous pouvez vous associer à plusieurs marques de votre créneau. Si votre site Web est le site Web de prédilection dans un créneau particulier, vous deviendrez très attrayant pour les marques qui recherchent une exposition.

Les prospects aident les entreprises à atteindre plus de clients. En travaillant avec différentes marques, votre site Web gagnera de l’argent en générant des prospects. Ceci est similaire au fonctionnement du marketing d’affiliation. Cependant, générer des prospects est différent car, dans ce cas, les entreprises ne recherchent pas nécessairement des ventes. Au lieu de cela, vous aidez les entreprises à élargir leur portée.

4. Livraison directe

Livraison à domicile

Vous pouvez créer un site axé sur un produit (ou un type de produit) particulier et le vendre via le dropshipping. Dans ce processus, vous ne conserverez aucun stock ou matériel – vous expédierez les marchandises directement du fabricant. C’est ce qu’on appelle le dropshipping.

Votre site Web devra d’abord générer du trafic, puis vous pourrez ouvrir une entreprise de dropshipping pour vendre des produits (par exemple, des vêtements, du maquillage et des produits de beauté). Lorsqu’une personne commande un produit, le produit est expédié directement du fabricant à votre client.

Essentiellement, votre site Web fonctionne comme un intermédiaire entre le client et le fabricant. Apprendre le processus de dropshipping n’est pas difficile, et cela peut être un excellent moyen de gagner de l’argent supplémentaire en parallèle.

5. Vendre des produits numériques

Vendre des produits numériques sur votre site Web est une autre façon de se lancer dans le commerce électronique. Si vous êtes un expert dans un domaine particulier, vous pouvez regrouper ces connaissances dans plusieurs ebooks, cours vidéo, webinaires et outils utiles. Si vous n’avez pas les compétences nécessaires pour les créer vous-même, vous pouvez vous associer à des entrepreneurs dans votre domaine.

Connexe : Lancer une entreprise en ligne ? Ces conseils peuvent vous aider à réussir

Il y a des centaines de personnes qui gagnent de l’argent en vendant des cours en ligne. Par exemple, les personnes qui s’intéressent au marketing d’affiliation pourraient trouver de la valeur dans un cours vidéo intitulé « Le secret du marketing d’affiliation ». Cela peut sembler une approche simple, cependant, créer un cours numérique nécessite des tonnes de recherches et de planification.

6. Conseil

femme travaillant à distance

Vous pouvez offrir vos connaissances d’expert sur une base individuelle en étant consultant. Les visiteurs peuvent payer un taux horaire initial pour participer à des sessions Zoom ou Skype avec vous.

Les connaissances que vous partagerez lors de vos séances de consultation dépendront de votre créneau. Par exemple, si vous êtes un expert en entrepreneuriat numérique, vous pouvez consulter des entrepreneurs qui cherchent à se développer dans ce domaine.

7. Abonnements

Plusieurs sites Web génèrent des revenus grâce aux abonnements à du contenu numérique premium, ainsi qu’aux expéditions mensuelles d’un produit spécifique. Votre modèle d’abonnement doit fournir un produit ou un service que vos clients souhaiteraient régulièrement.

Si vous souhaitez emprunter la voie numérique, vous pouvez proposer un contenu premium auquel vos visiteurs ne peuvent accéder que via des abonnements payants. Grâce à un marketing efficace, votre modèle d’abonnement pourrait donner à vos visiteurs l’impression de faire partie d’un club VIP exclusif.

8. Vendre un espace publicitaire

Un site sur iPhone

Vous pouvez autoriser les annonceurs à occuper de l’espace dans de petites zones autour de votre site, comme dans la barre latérale, au bas du site ou même quelque part au milieu. Les annonces peuvent également prendre la forme de popups et de bannières.

Pour réussir à vendre des espaces publicitaires, votre site Web a besoin d’un taux de conversion et d’un trafic élevés. Cette méthode vous aide à gagner de l’argent grâce au modèle de paiement par clic ou de paiement par visiteur. Autrement dit, vous serez payé par les annonceurs en fonction du nombre de personnes qui cliquent sur l’annonce ou visitent leur site.

Augmentez la visibilité de votre site Web

Maintenant que vous savez que la monétisation de votre site Web est faisable, vous pouvez commencer votre voyage pour gagner de l’argent avec votre site Web. Rappelez-vous simplement que vous ne verrez peut-être pas de résultats tout de suite, mais ne vous découragez pas, votre redressement pourrait être imminent.

Apprendre à augmenter la visibilité de votre site Web vous aidera à en tirer de l’argent. Lorsque vos clients potentiels recherchent un produit ou un service en ligne, ils ont confiance que le moteur de recherche fournira les meilleurs résultats possibles.

Si votre site Web se classe en haut d’une page de recherche, les clients potentiels seront plus susceptibles de cliquer sur votre site. C’est pourquoi avoir des compétences en référencement est également un facteur important lors de la monétisation de votre site.

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7 outils gratuits pour obtenir les meilleurs mots clés pour votre site

Comment savoir quels sont les meilleurs mots-clés ? Utilisez ces formidables outils de mots-clés gratuits pour trouver des mots-clés de haut rang.

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A propos de l’auteur

Oméga Fumba
(5 articles publiés)

Omega aime utiliser ses compétences en écriture pour interpréter l’espace numérique. Elle se décrit comme une passionnée d’art qui aime explorer.

Suite
De Omega Fumba

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17 juin 2021by PremiumRéférencementMarketing d'affiliation

Des années après le 11 septembre, la souffrance continue – Voici ce qui peut vous aider


Des années après les années se sont écoulées, mais les souffrances de ceux qui ont subi d’énormes pertes à cause du 11 septembre sont toujours là et pour eux, le temps s’est arrêté, et ils n’ont jamais pu commencer leur vie avec des souvenirs nouveaux et heureux. A tous ceux qui ont perdu leurs proches, et à tous ceux qui le sont encore…
La publication Years After 9/11, The Suffering Continues – Here’s What Can Help est apparue pour la première fois sur wallofmonitors.

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Les clients planificateurs financiers gagnent le plus de revenus passifs à partir de 2 sources
16 juin 2021by PremiumRéférencementMarketing d'affiliation

Les clients planificateurs financiers gagnent le plus de revenus passifs à partir de 2 sources


  • Les planificateurs financiers affirment que leurs clients gagnent des revenus passifs à partir de deux sources principales.
  • L’immobilier est l’un des principaux moyens par lesquels les clients gagnent un revenu passif, en possédant une variété de types de biens.
  • Les propriétaires d’entreprise gagnent un revenu passif grâce aux distributions de leur entreprise et aux dividendes.
  • Lire la suite de Couverture d’initié sur les finances personnelles »

Le revenu passif est un objectif pour beaucoup, mais il n’y a pas qu’un seul moyen de le gagner.

Il peut provenir de diverses sources, allant du marketing d’affiliation à l’immobilier locatif. Pour savoir comment les gens gagnent des revenus passifs, Insider a demandé à deux planificateurs financiers comment ils voyaient le plus souvent leurs clients gagner ce type d’argent. Ils ont partagé deux sources principales : l’immobilier et les distributions et dividendes.

L’immobilier est un type courant de revenu passif, mais tout le monde n’est pas propriétaire

L’immobilier est un moyen populaire de générer des revenus passifs.

John Bovard, planificateur financier chez Conseillers en patrimoine incliné à Cincinnati, Ohio, affirme que la plus grande source de revenus passifs de ses clients est l’immobilier.

Il cite un client qui possède plusieurs types de biens immobiliers. « Il possède des entrepôts où il est un commanditaire, donc il possède un petit pourcentage de cet entrepôt. Il possède des maisons unifamiliales, des maisons multifamiliales, et il ne possède également que des terres brutes qui seront probablement développées à un moment donné.  » dit Bovard. Il répartit certains de ces avoirs entre un groupe d’investisseurs.

L’immobilier peut être une source de revenus délicate – cela peut impliquer du travail si vous choisissez de le gérer en tant que propriétaire. Mais, les propriétés commerciales et les propriétés gérées par un gestionnaire immobilier peuvent être très différentes et beaucoup plus passives.

Les dividendes et les distributions sont une puissante source de revenus passifs pour les propriétaires d’entreprise, mais les dividendes ne se limitent pas aux PDG

Planificateur financier Kenneth Chavis IV de Lourd Murray à Beverly Hills, en Californie, affirme que ses clients créent principalement de la richesse par le biais d’entreprises et d’actions.

« Nous avons un bon nombre de clients propriétaires d’entreprise, ainsi que des cadres », a-t-il déclaré à Insider. « Nous voyons un pourcentage assez important des revenus de nos clients être des revenus passifs provenant de distributions. S’ils détiennent des actions d’une société cotée en bourse, alors [they receive] dividendes, principalement.

Cependant, les dividendes ne sont pas uniquement disponibles pour les propriétaires d’entreprise et les dirigeants. Les dividendes sont des revenus d’investissement qui proviennent de la possession d’actions d’une société, et toute personne qui investit dans une action offrant un dividende peut recevoir ce type de revenu passif. Bien que toutes les actions n’offrent pas de dividendes, celles qui fournissent un revenu récurrent chaque fois qu’un dividende est mis à disposition. Plus vous possédez d’actions, plus vous recevez de dividendes.

Plus de couverture des finances personnelles

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Dom Wells d’Onfolio sur la publication d’un portefeuille de sites de niche en 2021
16 juin 2021by PremiumRéférencementMarketing d'affiliation

Dom Wells d’Onfolio sur la publication d’un portefeuille de sites de niche en 2021

Comment Dom Wells of Onfolio prévoit de rendre public un portefeuille de sites de niche

Aimeriez-vous posséder un portefeuille de sites de contenu que vous envisagez éventuellement de rendre publics ?

Eh bien, c’est exactement ce que mon invité Dom Wells de Onfolio.co envisage de faire. Il a un portefeuille de sites qu’il gère pour des clients et un portefeuille de sites dont Onfolio est lui-même propriétaire. Ce sont des sites qu’ils ont acquis et qu’ils gèrent maintenant. Ils prévoient éventuellement de faire évoluer cette entreprise et de devenir public.

En fait, l’année prochaine, ils prévoient d’être cotés directement sur les marchés publics.

Dans le podcast, nous parlons de l’histoire de Dom, comment il a commencé à créer des sites de contenu, comment il a commencé Conceptions de preuve humaine (une gamme de services commerciaux en ligne) et a finalement quitté cette entreprise pour une somme à 7 chiffres, et ce qu’il a appris en cours de route sur la possession et la gestion d’un portefeuille de sites Web.

C’est une très belle histoire que je pense que vous allez apprécier. Je lui pose beaucoup de questions couvrant toute la gamme des affaires en ligne.

Regardez l’entretien avec Dom Wells

En ce qui concerne la culture d’Onfolio, nous nous penchons sur :

  • Qu’est-ce que c’est que d’envisager de devenir public
  • Le type de rendement qu’il offre aux investisseurs
  • Comment il collecte de l’argent
  • À quoi ressemble l’avenir des sites de contenu
  • L’appétit sur le marché pour quelqu’un qui essaie de devenir public
  • Comment il prévoit de faire évoluer le portefeuille d’activités et de sites Web

Et au-delà d’Onfolio, nous discutons :

  • Mises à jour Google
  • Atténuer les risques avec les sites de contenu
  • Avantages et inconvénients des portefeuilles
  • Externalisation du contenu YouTube
  • Comment il a vendu Human Proof Designs via FE International
  • Avantages et inconvénients de mettre votre visage sur les marques

Dom répond également à la question « les sites affiliés d’Amazon sont-ils sur le point de disparaître ? » Regardez l’épisode pour savoir ce qu’il pense de l’avenir des sites de niche !

Si vous souhaitez entrer en contact avec Dom Wells ou le suivre pour voir ce qu’il fait, visitez Site Internet d’Onfoilo ou le suivre sur Twitter ici. Vous pouvez également en savoir plus sur investir avec Onfolio ici.

Lire la transcription complète ci-dessous

Spencer Haws : Comment aimeriez-vous posséder un portefeuille de sites de contenu ? Que vous envisagez éventuellement de rendre public ? Eh bien, c’est exactement ce que mes invités, Dom Wells de folio.co, envisagent de faire. Il a un portefeuille de sites qu’il gère à la fois pour des clients et un portefeuille de sites qu’ils possèdent et gèrent eux-mêmes, qu’ils ont acquis et qu’ils gèrent maintenant.

Et ils prévoient éventuellement de faire évoluer cette entreprise et de devenir public. Et en fait, l’année prochaine, ils prévoient d’avoir une liste directe. Sur les marchés publics. Et donc aujourd’hui, nous allons parler de l’histoire de Dom, comment nous avons commencé à créer des sites de contenu, comment nous avons commencé des conceptions de preuve humaine et avons finalement quitté cette entreprise pour une sortie à sept chiffres.

Et ce qu’il a appris en cours de route. Posséder et gérer un portefeuille de sites Web. Et c’est donc une très bonne histoire que je pense que vous allez apprécier. Je viens de terminer l’interview et voici une liste de nombreuses questions que j’ai posées. Ici, nous plongeons dans ce que c’est que de planifier de rendre public le type de rendement qu’il offre aux investisseurs, comment il collecte des fonds.

Mais aussi un peu ce que l’avenir des sites de contenu et l’appétit du marché pour quelqu’un qui essaie de devenir public et je n’avais pas l’intention de le faire, mais j’avais en fait ce formulaire 10 K de Interactive Corp sur mon bureau. Et nous en avons parlé un peu aussi. Interactive Corp est une société cotée en bourse qui a possédé.

Possède un large portefeuille d’entreprises Internet. Et donc d’une certaine manière, Dom essaie de faire un petit peu. Ce que fait cette entreprise. Certes, cette entreprise est beaucoup, beaucoup plus grande, mais Dom prévoit de continuer à développer son entreprise, à faire évoluer son portefeuille, et éventuellement à devenir public et à développer l’entreprise. Et donc si vous voulez suivre Dom et ce qu’il fait, vous pouvez aller sur folio.co ou investir.

Sur folio.com. Dans l’ensemble, j’espère vraiment que vous apprécierez l’interview. Nous parlons beaucoup de nombreux sujets intéressants, notamment les mises à jour de Google, l’atténuation des portefeuilles de risques, les avantages et les inconvénients, et bien plus encore, voici l’interview.

Hé, Dom, bienvenue dans le podcast des activités de niche.

Dom Wells : Hé, merci de m’avoir vraiment heureux d’être ici. Je pense que j’ai commencé à écouter ce podcast en 2013 lorsque vous l’avez entendu pour la première fois. C’est donc plutôt cool ces années plus tard. J’ai eu la chance d’y être moi-même.

Spencer Haws : Ouais, c’est un retour dans le passé en 2013, nous remontons sept, huit ans en arrière.

Alors merci d’avoir écouté les premiers jours là-bas. J’apprécie ça. Et vous et moi avons été en contact, vous savez, au fil des ans depuis que nous sommes dans un espace similaire, depuis longtemps. Et nous avons en fait eu la chance de nous rencontrer en personne lors d’un événement au sommet du trafic et de la conversion. Il y a environ deux ans, il y a un peu plus de deux ans, nous étions en quelque sorte en train de comprendre, je pense, en 2019.

Et c’est drôle parce que c’était à, je ne me souviens pas de l’emplacement, vous savez, mais juste en quelque sorte Vous connaissez un mixeur dans un bar là-bas avec un courtage léger et silencieux. Et je pense que vous avez dit votre nom en premier et je ne vous ai pas bien entendu. Et cela m’a pris environ 10 minutes. Je suis comme, oh attends, tu as dit Dom Wells, n’est-ce pas.

Et donc c’était génial de vous rencontrer enfin après plusieurs années de sorte de connexion les uns avec les autres.

Dom Wells : Ouais, c’était drôle. Je pense que Chris Guthrie était là aussi. Et c’était la même chose. Comme je l’étais, tu étais juste comme, Hé, c’est Chris. Et j’étais comme, salut Chris. Et puis il parlait et j’étais. J’essayais en quelque sorte de jeter un œil à son insigne, et j’étais comme, gastrique.

Oh, je l’ai fait. Donc c’était assez drôle comment nous, nous parlions pendant environ 20 minutes avant tout. Il va cliquer.

Spencer Haws : Et c’est le dernier événement auquel je pense avoir assisté. Donc presque, je suis peut-être allé à un autre juste après cela quelques mois plus tard, mais. Nous verrons ce qui se passe dans le monde des conférences.

Ce que je veux faire, c’est plonger un peu dans votre contexte. Donc pour les gens qui écoutent, qui ne savent pas vraiment qui vous êtes. Pouvez-vous nous parler un peu de votre parcours avant même de créer des sites Web affiliés ? Que faisiez-vous?

Dom Wells : Oui. Donc. En 2008, j’ai quitté l’Angleterre pour aller enseigner l’anglais à Taiwan pendant quelques années.

Et en 2008, le monde a également décidé de connaître sa dernière sorte de crise majeure. Et mes parents disaient : Hé, si tu as un travail à Taïwan, tu ferais aussi bien de rester. Ne reviens pas ici. L’Angleterre n’est pas dans une bonne position en ce moment. Et j’aimais vivre à Taïwan, mais après quelques années, je ne voulais plus enseigner l’anglais.

Bref, je viens de commencer à chercher différentes façons de gagner de l’argent. Et en ligne était le choix évident étant donné que je ne pouvais pas vraiment parler le mandarin. Et, vous savez, j’étais un occidental, alors j’ai pensé, d’accord, je peux juste travailler en ligne, voir si je peux trouver comment gagner de l’argent. J’ai donc découvert le marketing d’affiliation.

Juste en lisant beaucoup de choses différentes. Et j’ai pensé, d’accord, cela ressemble à quelque chose que je peux faire. Je vais essayer. Et donc c’était fin 2012, et oui, comme nous venons d’en parler, c’est un peu à ce moment-là que j’ai commencé à découvrir votre podcast et John. Qui s’appelait John Haber à l’époque où il contrôlait les revenus du site Web.

Alors je lisais tous vos sites. Et je pense que vous veniez aussi de terminer le projet de site de niche avec Perrin, mais comme tout ce contenu était super frais, alors je le parcourais et me rattrapais. Et donc j’ai commencé à en apprendre davantage sur les PBN et tout ça à l’époque de la gloire. Eh bien, je veux dire, peut-être que c’était des jours de gloire pendant un moment, mais alors évidemment, vous avez un résultat légèrement différent, mais oui.

Et donc en même temps, pendant que je faisais tout ça, je surfais sur flipper. Ce qui pour ceux qui ne connaissent pas flip est un peu comme eBay, mais pour acheter et vendre des sites Web. Et pour être juste, pour dire qu’ils se sont beaucoup améliorés au fil des ans, mais à l’époque, il y avait tellement de déchets vendus sur la plate-forme.

Je pense que c’était fondamentalement n’importe qui peut énumérer. Il y avait donc d’excellents sites Web, mais il y avait aussi des ordures. Droite. Et j’ai remarqué que beaucoup de ces sites Web poubelles étaient en quelque sorte commercialisés comme des entreprises dans une boîte conçue pour vos sites Web. Mais c’était comme, c’était comme si tout était basé sur notre vie. C’était quelque chose comme, oh, ce nom de domaine est basé sur ce mot-clé, qui obtient 10 millions de recherches par mois.

Vous achetez ce site, vous gagnerez un million de dollars par mois sans rien faire. Et j’en rirais. Comme, comme si tu ris juste parce que c’est comme, allez. C’est tellement évident. Mais les gens les achetaient. Et j’étais comme, pourquoi les gens achètent ces choses ? Je pourrais faire un bien meilleur travail. Et donc un de mes amis vient de dire, eh bien, pourquoi ne fais-tu pas ça ?

Et donc. J’étais comme, oui, je peux créer de vrais sites Web légitimes où j’ai fait des recherches. C’était vraiment comme suivre vos méthodes. En fait, c’était comme obtenir une recherche pro longue traîne, une sorte de 20 mots-clés qui ont. Était-ce le score KC, le score UAC. Compétitivité des mots clés. Ouais. Oui. Donc c’était comme un score KC de moins de 25, ce genre de chose.

Et ensuite, créez un site Web autour de ce genre de 10, 15 articles, et puis. Comme, vous savez, mettre un thème ou les plugins. Et puis je l’ai mis en vente sur flipper avec une page de vente. Ce n’était pas très bien parce que je ne le savais pas, je ne connaissais rien comme la rédaction ou quoi que ce soit. Et c’est essentiellement qu’il y a ces escrocs, Hé, achetez ce site Web, ne faites rien et vous gagnerez un million de dollars sur le pilote automatique.

Et puis il y avait moi qui me disais, Hé, achète ce truc, travaille très dur pendant six mois, crée des liens et tu pourrais gagner environ mille dollars par mois. Après six mois. Et personne n’a acheté mon site Web parce que pourquoi le feriez-vous exactement. C’est donc ce que j’ai compris. D’accord. Je vais devoir créer un site Web et faire du marketing de contenu et, tout comme enseigner, expliquer pourquoi ces entreprises fonctionnent.

Et j’ai donc commencé à faire des articles comme vous le savez, comment créer un site d’affiliation Amazon. Et puis à la fin de l’article, c’est un peu comme c’est comme ça qu’on met en place un bon site d’affiliation, mais si tu veux, on peut juste le faire pour toi et ça, et ce genre de chose. C’était très similaire à ce que John avait l’habitude de faire.

Il serait comme, voici comment configurer un PBN, ou si vous le souhaitez, vous pouvez simplement acheter Lightning Rec. Et donc j’ai commencé à avoir beaucoup de traction là-bas, en avance rapide, je suppose, un an, un an et demi. Et j’avais. Quelque chose comme 200 contrats ouverts et Upwork de pigistes. Nous avions une équipe d’environ 20 personnes de base. Nous avons réalisé un million de dollars de revenus en 2018 parce que nous venons juste d’avoir du succès.

Nous avions fait tout cela pour vous. Nous avons ajouté du contenu et des liens à diverses autres choses comme la recherche de mots clés. Et donc c’est devenu ça. Beta le plus, je suppose que c’est fait pour votre entreprise de site Web.

Spencer Haws : C’était une conception à l’épreuve des humains, bien sûr. Et donc cela a commencé en quelque sorte pour votre site Web, mais comme vous l’avez dit, cela a en quelque sorte évolué pour fournir des services supplémentaires.

Même si les gens n’ont pas acheté de site Web chez vous, ils pourraient également apporter leur site existant. Droite. Et commandez du contenu ou des liens, ou faites autre chose. Mais, mais votre cœur de métier était de créer ceux qui étaient faits pour vos sites et de les vendre ou d’aider les gens à les faire évoluer. Droite.

Dom Wells : Oui. Et je pense qu’au début, quand j’essayais de gagner du terrain, j’ai commencé à ajouter certains de ces services supplémentaires.

Et puis certains commentaires que j’ai reçus des gens étaient que vous devriez simplement vous nicher et devenir connu comme le domaine pour les guides de votre site Web. Alors nous sommes allés à fond là-dessus. Et puis plus tard, lorsque nous obtenions environ 20 ou 30 nouveaux clients par mois et nous l’avons eu. Un peu comme une clientèle d’environ 300 personnes.

Beaucoup de nos clients disaient, eh bien, nous voulons des articles. Nous voulons du référencement. Nous allons acheter à quelqu’un d’autre. Autant vous l’acheter. Et maintenant, j’avais une plus grande équipe. Nous pouvons en fait faciliter ces services. Nous avons donc réalisé, d’accord, il n’est plus temps de se nicher. Et donc nous, nous avons juste agrandi et je pense qu’au moment où j’ai vendu l’entreprise, nous l’avions probablement fait.

Peut-être 10 services différents.

Spencer Haws : Vous avez donc commencé les conceptions de preuves humaines vers 2014. Fin 2013. Quelque chose comme,

Dom Wells : ouais. Oui. Je pense que j’ai enregistré le domaine très tard en 2013. Ce n’était pas vraiment 2014, alors oui.

Spencer Haws: Et ainsi l’a parcouru jusqu’en 2018, a déclaré qu’il avait généré un million de dollars de revenus. Félicitations. C’est énorme. Et puis je l’ai vendu.

Était-ce début 2019 ?

Dom Wells : Oui. C’était en fait l’argent arrivé sur mon compte bancaire le jour de mon anniversaire en 2019. C’était donc bien. Oui, j’étais sur le point d’aller me coucher. Je pense que c’était comme 23h00. Et puis j’ai vérifié et j’ai vu l’argent quand, et je me suis dit, d’accord, je vais passer, mais pas le mien.

Je dois traverser cette bouteille. Alors oui, c’est en avril 2019 que je suis complètement parti. Cette

Spencer Haws : c’est, est, est génial. Félicitations, énorme sortie. Par qui l’as-tu vendu ? Et était-ce un processus de transition assez fluide ?

Dom Wells : Je l’ai vendu via Effie international, donc. Pas particulièrement je suis je suis courtier agnostique.

Comme si j’aurais pu le vendre avec des palmes d’empire. J’aurais pu le vendre grâce à une lumière calme. Je sais que beaucoup de gens ont leurs préférences pour moi. J’ai travaillé avec, je n’ai jamais travaillé avec assez de lumière, mais je les ai aimés, mais j’ai beaucoup travaillé avec Empire et fel. Et en fait, j’avais une conversation avec Thomas.

D’Effie, il est le co-fondateur et PDG. Et en gros, j’avais déjà cette idée sur le folio et je voulais passer des conceptions à l’épreuve de l’homme à une seule photo. Et en gros je disais à Thomas, ça pourrait être un problème pour un acheteur potentiel car on n’en a pas encore vraiment parlé sur folio sur ce podcast, mais je suis sûr qu’on y arrivera, mais audio.

Fondamentalement différent des conceptions de preuves humaines, mais il y avait suffisamment de chevauchements pour que j’y ai pensé. J’aimerais peut-être que si je vendais le VPH et que Sandra et moi commencions à faire de la photo, une bio pourrait être un peu lésée à ce sujet. Thomas a dit en gros, eh bien, si vous commencez par la photo en premier, c’est déjà là. Et alors, quiconque viendra à la table le saura.

Et puis vous n’avez qu’à raconter l’histoire, n’est-ce pas. Et c’est comme si je pars. Cubic décide de suivre, sur folio, ce nouveau venu pour exécuter des conceptions à l’épreuve de l’homme. Il peut choisir de dire s’il veut, il peut choisir de dire s’il l’a acheté ou si je viens de l’engager en tant que manager, comme, parce que c’est l’acheteur, c’est le sien, c’est sa prérogative.

Et la conversation s’est en quelque sorte déroulée de cette façon. Alors naturellement, j’ai juste dit à Thomas, d’accord, si vous pouvez y arriver, faisons-le. Alors vous savez, bravo pour lui. Et puis la transition. A eu quelques hoquets à coup sûr. Mais l’étape de dire que je vais le vendre à la vente, c’était assez fluide.

En fait, il y avait quelques acheteurs intéressés. Je pense que j’avais quatre offres sur la table. J’ai choisi celui que je pensais être le meilleur pour moi et aussi le meilleur pour l’équipe. Parce que je voulais m’assurer que mon genre de question avant de vendre était de savoir si je pouvais le vendre pour assez d’argent, que je peux acheter des sites Web pour aimer remplacer mon revenu et mes semences sur folio et l’équipe ne va pas être licenciée afin que ils ne vont pas l’obtenir, je ne vais pas le vendre à quelqu’un qui va juste dépouiller tous les actifs et licencier l’équipe.

Et je pense que l’entreprise se développera alors, comme cela semble être une victoire et, et la plupart du bureau, je pense que cela serait arrivé, mais Brian, le gars à qui je l’ai vendu, il voulait vraiment garder l’équipe en place et même ajouter l’équipe. Donc. C’était important pour moi. Et la transition a été difficile car vendre une entreprise de services, il y a tellement de pièces mobiles.

Et donc, il a juste fallu un certain temps à Brian pour tout parcourir et vérifier que les chiffres étaient corrects, ou, ou comme, Oh, attends. Qu’est-ce que c’est que cette fusée WP, vous avez oublié de l’inclure dans les finances et des trucs comme ça. Comme juste la petite chose. Cela a donc pris plus de temps que je ne le souhaitais et certainement plus longtemps qu’il ne le souhaitait, mais nous y sommes parvenus.

Et je suis parti et j’ai grandi sur folio et je ne suis plus vraiment en contact avec les conceptions de preuve humaine, mais. Au dire de tous, il a grandi. Il l’a même potentiellement doublé. Donc, vous savez, c’était une victoire pour les deux sociétés. Oui.

Spencer Haws : Maintenant, Brian avait-il d’autres investisseurs impliqués ? Ou était-ce un propriétaire acheteur à cent pour cent ?

Dès le jour.

Dom Wells : Oui. Je veux dire, pour autant que je sache, il n’était qu’un acheteur au comptant. Alors il cherchait juste une sorte de marketing. Marque de pneus de marketing Internet à acheter et il avait l’argent. Donc, certaines des autres offres n’étaient pas toutes en espèces, alors que les marques l’étaient, donc je suis presque sûr que c’était l’Oklahoma. Oui,

Spencer Haws : c’est génial.

Encore une fois, félicitations pour la sortie des conceptions de preuve humaine, et comme vous l’avez mentionné, vous avez commencé sur folio, ce qui est une autre affaire. Parlons donc de ce qu’est le folio. Et un peu de tout, je suppose, donnez-nous simplement un aperçu de, de sur folio et de tout ce que vous êtes impliqué en ce moment dans votre entreprise.

Dom Wells : Oui, bien sûr. C’est, ça a eu une courte histoire, mais je suppose que ça a un peu évolué, alors peut-être que je pourrais simplement parcourir cette évolution. Mais j’ai commencé sur folio parce que certains des utilisateurs de conceptions de preuves humaines ont essentiellement dit, nous ne voulons pas acheter des sites faits pour vous. Nous voulons acheter comme des sites établis dans des endroits comme les palmes d’empire, mais nous ne savons pas.

Nous ne savons pas comment les contrôler. Nous ne savons pas comment les exécuter après. Et alors j’ai pensé, d’accord, soit je vais faire un cours pour enseigner ça aux gens, soit je vais le faire comme un service. Et au début, j’ai pensé que le cours pourrait être plus lucratif parce que, vous savez, vous ne faites le cours qu’une seule fois. Donc encore et encore, mais j’ai réalisé que c’était beaucoup plus la demande pour le service.

Donc, parce que je pensais déjà vendre des preuves humaines. Je ne savais pas si je devais le faire en tant que service sur un groupe humain ou si je devais démarrer une deuxième marque. Mais je pensais que si les gens de type investisseur venaient à des conceptions de preuve humaine et que nous parlions de liens d’affiliation Amazon et comme comment changer votre comme faire un examen de lien chuchotement ou quelque chose, ils pourraient être comme, oh, c’est beaucoup trop déroutant .

Et puis si j’essaie de parler d’investir dans des sites Web, alors les gens le genre de. Encore une fois, notre foule d’affiliés pourrait être confuse. Alors j’ai pensé, d’accord, commençons simplement des marques séparées pour que je puisse avoir des conversations séparées sur, sur, sur les sites Web. Donc, au départ, on folio avait deux services. L’un était que vous êtes l’homme d’argent.

Bienvenue et trouvez une entreprise pour vous. Nous allons l’acheter. Nous l’examinerons et nous l’exécuterons. Et tu le feras pour que nous ne l’achetions pas. Vous l’achèterez. Nous vous aiderons à l’acheter. Et vous serez propriétaire du site Web. Et fondamentalement, nous serons vos consultants et nous le gérerons pour vous. C’était donc similaire à ce que nous faisions avec le magasin de revenus, à l’exception évidente que nous n’étions pas sur Z et que ce magasin de revenus contrôlait tout l’argent.

Alors que nous disions que vous contrôlez tout l’argent, comme le vôtre, le site Web, l’argent va sur votre compte bancaire. Nous l’exécuterons simplement pour vous.

Spencer Haws : Et puis ils vous paient juste des frais mensuels ou quelque chose pour le faire fonctionner qui ressemble presque à un coût

Dom Wells : structure. Droite. C’était donc comme une carte. Oui exactement. C’était donc comme des honoraires de consultation.

Ils nous ont donc donné des frais de gestion et une part de la croissance. Et si nous ne l’avons pas développé, nous ne l’avons pas fait, nous venons d’obtenir le composant de gestion et l’autre service était similaire, mais c’était pour les personnes qui avaient des sites Web existants. Alors peut-être que comme vous avez un site Web, vous ne pouvez plus vous soucier de le faire fonctionner et vous nous le donnez simplement et nous le ferons fonctionner.

Et c’étaient les deux. Et puis, au fil des ans, j’ai essayé de trouver un moyen de combiner l’argent des investisseurs de sorte qu’au lieu qu’un investisseur achète un site Web, puis un autre investisseur achète un autre site Web, tous les investisseurs mettent leur argent en commun pour acheter plusieurs sites Web. Et la raison en était comme 20, 20.

C’était assez mouvementé avec les mises à jour de Google. Et donc c’était 20 19, 20 19, probablement plus. Et à notre apogée, nous exploitions 45 sites Web et certains d’entre eux étaient gros, comme 20 000 par mois. Certains d’entre eux étaient comme un grand par mois, mais chaque fois qu’une mise à jour Google se produisait, la plupart de nos sites fonctionnaient bien. Certains de nos sites ont gagné du trafic et un ou deux sites ont perdu du trafic.

Et je dirais aux investisseurs que oui, nous avons un bon bilan. Nous avons 45 emplacements. Deux d’entre eux ont été touchés. Ce qui est comme, moins que c’est comme un très petit pourcentage. Droite. Mais c’est en quelque sorte mal tombé parce que si quelqu’un a investi cent K sur son site est touché, peu importe, je ne peux pas vraiment me retourner et dire, oh, mais les 44 autres sites vont bien.

Droite.

Spencer Haws : Mais vous savez, 99% du portefeuille est très bien. C’est juste que vous avez perdu votre argent, n’est-ce pas. Ce n’est pas le cas, ça ne fait pas du bien. Oui.

Dom Wells : Et ça l’était, c’était aussi hors de notre contrôle. Donc, ce n’était pas comme quelque chose où je pouvais dire, oh, nous avons laissé tomber la balle ici. D’accord. Réparons, réparons nos systèmes. Embauchons de meilleures personnes.

C’était souvent comme si personne n’avait vu cette mise à jour de Google arriver. Alors j’avais pensé, d’accord, comment pouvons-nous, comment pouvons-nous résoudre ce problème ? Et l’une des options était de créer un fonds, ce que font beaucoup d’autres personnes en ce moment. L’espace est assez excitant. Et l’une des options était d’avoir une société de portefeuille. L’une des options était d’avoir en quelque sorte beaucoup de mini-mini-groupes de choses de type bio.

Et c’est intéressant de voir toutes les différentes solutions que les gens font. Vous avez donc le capital F, ce qui est une solution plutôt cool. Et puis vous avez un, je ne sais pas si vous connaissez Michael de Steve du magnat du domaine, mais il lance un fonds. Bonne solution fan solutions, fonds SAS.

Alors ils vont dans ce sens. Et puis un Wizner de l’ONU a son truc de montagne en cours. Et donc il y a toutes ces solutions intéressantes. Et celle sur laquelle nous avons atterri était une société holding et. Éventuellement, prendre cette société de portefeuille en bourse. Mais aussi en offrant des actions privilégiées dans cette société holding. Nous pouvons donc donner aux gens des dividendes fixes et je suis sûr que nous y reviendrons plus tard, mais pour l’instant, c’était comme, c’est un peu vers quoi nous nous sommes tournés parce que l’idée était de savoir comment pouvons-nous atténuer les inconvénients risque qui est vraiment inhérent à avoir des entreprises Internet.

Et donc nous l’avons fait. Nous avons fait ce pivot à la fin de l’année dernière, je suppose, en septembre juste à temps pour la grande mise à jour de décembre. Et oui, c’est un peu où nous en sommes, où nous en sommes maintenant. Donc c’est, c’est un peu dans une courte histoire, je suppose que je n’ai commencé que sur folio. 2018, mais beaucoup. Oui. Nous avons, nous avons évolué assez rapidement et évolué à deux ou trois fois.

Oui.

Spencer Haws : Maintenant, vous nous avez en quelque sorte donné un peu de votre vision, vous savez, où vous voulez vous lancer. Vous voulez rendre public. Pouvez-vous expliquer un peu plus cette décision ? Pourquoi, pourquoi voulez-vous rendre public? Pourquoi tu sais, pourquoi est-ce le but ? Et quel est le genre de processus pour le faire?

Dom Wells : Ouais, je veux dire, c’était définitivement. J’ai écrit dans un cahier comme cinq ou six pages les avantages et les inconvénients d’une société de portefeuille, les avantages et les inconvénients d’un fonds et les avantages et les inconvénients de travailler avec des particuliers ou d’essayer de faire comme SPV est les investisseurs combinés à et, et donc quand, quand j’ai regardé tout cela, pour moi, la solution évidente était une société de portefeuille, mais le problème avec une société de portefeuille était.

Il bloque l’argent des investisseurs pour une sorte de temps indéterminé. Et si vous regardez notre montagne, par exemple, chaque fois qu’ils veulent lever des fonds, ils doivent créer une nouvelle LLC et les investisseurs y mettent leur argent, LLC. Et puis cette LLC achète comme quatre entreprises. Donc, l’argent neuf n’y entre pas.

N’obtient pas une part du gâteau global. Et donc ils créent juste beaucoup de tartes différentes. Et moi, je n’aimais pas ça. Et quand j’ai regardé comment fonctionnent les sociétés de portefeuille publiques, j’ai réalisé que ce n’était pas le cas car elles peuvent simplement vendre des actions et les actions représentent tout. Et s’ils veulent lever plus d’argent, ils émettent simplement plus d’actions.

Et donc j’ai pensé, oh, le public pourrait, pourrait être un bon objectif final. Comme, vous savez, nous, nous grandissons pendant trois ou quatre ans, puis nous devenons public. Comme, je pense que c’est le genre de chose que nous faisons avec le référencement avec les entreprises FBA. Mais de toute façon, pour faire court, je me suis connecté avec quelqu’un qui m’a fait comprendre que vous pouvez rendre public.

Vous pouvez simplement faire une liste directe, aller sur l’une des plus petites bourses, puis vous pouvez vous développer plus rapidement en tant qu’entreprise publique pour ensuite aller sur le NASDAQ lorsque vous serez plus grand. Et cela facilitera en fait la collecte de fonds car en ce moment, nous en avons eu beaucoup. Beaucoup de gens, nous annonçons nos actions privilégiées dans divers endroits différents.

Les gens viennent à nous qui ne comprennent pas vraiment le monde du marketing Internet, mais ils ont beaucoup de capital qu’ils veulent investir et ils aiment en quelque sorte, comment puis-je savoir que c’est légitime, bla, bla, bla. Et nous sommes comme, eh bien, Whereabouts pour devenir une société ouverte, un émetteur assujetti avec des états financiers audités. Et ils sont comme, oh, d’accord.

Cela apporte beaucoup de confiance. Et avec le recrutement de talents également, je peux embaucher de très bonnes personnes et dire, eh bien, nous pouvons, vous savez, nous pouvons également vous donner des options d’achat d’actions dans l’entreprise. Il y a donc beaucoup d’avantages à rendre public le plus tôt possible. Donc c’est un peu, c’est très court. C’est donc quelque chose qui m’a pris beaucoup de temps à venir.

Donc ça n’a peut-être pas beaucoup de sens.

Spencer Haws : Ouais, non, je veux dire, c’est une avenue financière compliquée, vous savez, n’est-ce pas. Pour pouvoir prendre une entreprise, faire une cotation directe et, espérons-le, la développer suffisamment. Vous savez, pour éventuellement être coté au NASDAQ et pensez-vous qu’il y a beaucoup d’appétit ou, ou peut-être, expliquez-moi parce que vous avez mentionné une sorte de gamme, vous avez dit, Hé, nous avons des sites plus gros qui font, vous savez, environ 20 000 dollars par mois et certains gagnent un millier de dollars par mois.

Droite. Pensez-vous qu’il y a un appétit sur les marchés publics pour les sites Web de cette taille parce que juste un peu d’expérience, de manière générale, c’est extrêmement, vous savez, une petite entreprise d’être cotée en bourse. Droite. Comme, et je n’avais pas prévu cela, mais je regarde en ce moment, en fait, vous savez, voici interactif, l’entreprise est une société cotée en bourse qui possède un portefeuille d’entreprises en ligne.

Droite. Ils existent depuis longtemps, une décennie ou plus. Droite. Et ils possèdent des sociétés comme Vimeo qui viennent de se séparer de match.com. Ils viennent de se transformer en sa propre entreprise. Et des dizaines et des dizaines d’autres sites Web vraiment volumineux, n’est-ce pas. Faire des millions de dollars par an a commencé de toute façon, vous savez, l’histoire, mais pour les auditeurs d’about.com, c’était une grande partie de cela.

Et ils ont divisé cela en de nombreuses entités individuelles différentes. Et de toute façon, Entreprise vraiment intéressante. Droite. Et donc, ils sont répertoriés publiquement, mais leurs sites Web en font des millions par an alors que vous voulez avoir un portefeuille de sites. Vous me dites dans quelle gamme vous visez, pour la taille des sites que vous espérez accumuler ?

Dom Wells : Oui. Je veux dire, il y a beaucoup, il y a beaucoup dans cette question. Alors soyez indulgents avec moi, mais oui, nous avons vendu certains des plus petits sites Web dès que nous avons décidé de les rendre publics parce que non, personne n’est vraiment intéressé par une entreprise qui a des sites Web à environ mille dollars par mois, mais nous en avons vendu un sur mouvement.

C’est en fait, alors merci. Mais

Spencer Haws : pour ne pas dire que, vous savez, les sites à mille dollars par mois ne sont pas bons. Droite? Comme ils le sont, mais en pensant simplement à un marché plus vaste, n’est-ce pas. Y a-t-il un appétit pour les gens qui regardent cela.

Dom Wells : Oui. Je veux dire, il y en a, mais nous n’allons pas non plus rester petits pendant un moment. C’est un peu comme, c’est un peu comme un plan sur trois ans, je suppose, pour accéder au NASDAQ.

Et quand nous serons sur le NASDAQ, peut-être que le site 20 K par mois ne sera plus dans notre portefeuille, ou ce sera comme l’un des plus petits. Mais ce que nous ne faisons pas, c’est. Eh bien, nous voulons arriver à avoir des sites Web qui fonctionnent comme, oui, 50 K par mois, 100 K par mois, mais juste après avoir acheté l’un de ces sites Web.

Maintenant, cela représenterait environ 80% de notre portefeuille. Et donc il y a un petit risque. C’est donc plus lent. Notre prochaine acquisition devrait être d’un million de dollars. Et puis après ça, peut-être que la prochaine acquisition peut être de 2 millions car alors chaque nouvelle acquisition ne représente qu’une plus petite. Ouais. Un certain pourcentage.

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L’autre chose est que l’appétit est pour l’entreprise dans son ensemble, plutôt que comme, vous savez, ce n’étaient pas des gens qui ne nous regardaient pas et qui se disaient, oh, vous avez un site Web qui coûte mille dollars. Ils nous regarderont et diront, oh, votre portefeuille est d’une centaine de K. Et puis c’est intéressant sur les marchés publics.

Donc, les marchés privés sont tous à propos de combien cette entreprise a-t-elle fait l’année dernière? C’est combien ça vaut, alors que le marché public. Donc. Combien pensons-nous que vous allez faire à l’avenir? Et donc combien cela vaudra-t-il dans le futur ou même pas cela, combien pensons-nous que quelqu’un va payer pour cela ?

Spencer Haws : Exact. Droite. Le prix est basé sur les attentes. Pas forcément la réalité. Oui. Sur les marchés publics. Avec certitude.

Dom Wells : Oui. Et donc l’appétit pour le folio ne viendra pas. Quand les gens verront la taille de notre portefeuille, cela viendra quand les gens penseront, d’accord, ils ont grandi d’ici à ici. Alors, y a-t-il une raison pour laquelle ils ne peuvent pas grandir d’ici à ici ?

Et dès que les gens se rendent compte qu’il n’y en a pas, c’est à ce moment-là que l’appétit pour ce que nous faisons apparaît et cela nous donne l’argent pour le devenir. C’est donc une sorte d’auto-réalisation. Oui, non, c’est logique. C’est vraiment, c’était vraiment un changement dans ma façon de penser quand, quand j’étais comme, comment pouvons-nous valoir autant si nous n’en sommes pas encore là ?

Et c’est comme, eh bien, vous valez autant que ça. Parce que les gens pensent que vous y arriverez. Et c’est comme, vous regardez Tesla, les gens, Tesla, tellement trop cher à mon avis, de toute façon, et tout le monde va, oh ouais. Mais dans 10 ans, ils vont avoir autant de revenus. Et c’est comme dans 10 ans, ils vont avoir plus de revenus que le PIB des États-Unis tu sais ?

Et donc Mais peu importe si les gens l’achètent simplement parce qu’ils pensent qu’il va grandir. Ouais.

Spencer Haws : Non, c’est tout à fait logique. Donc, la collecte de fonds est vraiment intéressante. Droite. Vous devez donc lever des fonds maintenant, n’est-ce pas ? Je veux dire, vous êtes, vous collectez des fonds pour construire le portefeuille. And then at some point in the future in the next year, I think the goal is to maybe do a direct listing or something.

Where of course that brings an additional infusion of cash at that point.

Dom Wells: Yeah, so, okay. So September last year we raised just shy of a million through selling equity and on folio. And then that, that money we bought, bought a website with it. We hired some people cause we, we now have cash. We didn’t have to wait until like the income was coming in.

And then the rest is to pay for marketing. The preferred shares and to pay for like the direct listing and stuff. And then, so the preferred shares are also equity in the company, but then non-voting shares. So it’s different from common shares. Common shares is what we usually buy and they appreciate and price.

But a lot of people wanted income and our common shares won’t come with a dividend. So because we basically just cycled all the money back into grow. So the preferred shares. Come with a 12% annual dividends which is quite high, but that’s because we’re quite small and we want to attract capital.

And then all of the money from the preferred shares. Well, like 90% of the money goes to further acquisitions and just towards marketing and things like that. And then. The idea is we’ll keep raising throughout the year and we’re aiming by the end of this year to do the direct listing. So right now it’s it’s May 27th for you.

And where, where we’re just at the beginning of a funnel, actual audit process, which will take up to two months. So I don’t know exactly how long once that’s done. We can actually submit. Our S one filing to the OCC, which can take anywhere from 45 to 90 days for them to to them to approve. Just depends if they, they approve it without comment, or if they’re like, what’s this, can you clarify, blah, blah, blah.

So now we’re looking at what, two months plus 45. So maybe four or five months. And once that’s done, we can complete the direct listing on the exchange. So. Maybe October, November this year. Well, maybe later, because sometimes stuff gets delayed, but that’s what we’re aiming for.

Spencer Haws: Yeah. It sounds like a lot of work, a lot of legal paperwork to file financials, to button up and work with accountants.

And I’m sure it’s not an easy process, but I wish you luck in doing that. Right.

Dom Wells: Nice though, like being like, oh, I have to have, I have to be mature now I have to grow up and I have to like, like you say, buttoned down your financials. What’s bad about having like regular audit and buttoned down financials.

It sucks to go through, but it forces you to actually like build a better business. So, yeah, it’s a surreal kind of way. It’s actually, I’m actually enjoying it.

Spencer Haws: Good. So I wanted to kind of clarify the 12% dividend. Can you explain how that works? I mean, are you, what, what are you sort of guaranteeing or promising or are you guaranteeing or promising anything or is it all just purely based on sort of profits of the portfolio itself?

Dom Wells: Kind of neither. So any of that, so we can’t guarantee anything. Like if we did. People should run away from us. Yeah, that’s kind of the issue that income still had. But it’s also not based on profits of the company. The idea is a preferred share often works like debt. So if someone let’s say someone invests a hundred K, then we’ll pay them 12 K a year and we do it in quarterly payments.

So it would be three K every quarter. So we don’t say so. Yeah. So it’s not guaranteed because like, if the company goes bankrupt or whatever, like, you know, we can’t, we can’t guarantee it in that sense, but assuming that everything works out fine, then, then it’s paid. And it’s not based on profit in the sense that some people said to us, oh, So what happens if your company only makes 11% or what happens?

If, so you buy these businesses, typically you can make sort of 25 to 30% from these businesses, and then you’re paying out 12% to investors. What happens if you only make like 13%? Yeah. So you, what you give us 12 and then you only keep one, but it doesn’t really work that way. It’s it’s it’s like if we took a loan from a bank.

The bank call. I’m going to say, we’re not going to pay back based on how much we made. It’s just like now we have to pay it back and then we just have to be more profitable. So the idea is we make sure we have cash reserves. And so if our mom, if our companies go through a bad quarter maybe we didn’t generate enough to pay for the preferred shares that month then.

Okay. We’ve got cash reserves to pay for them. And then, you know, we make another acquisition. We grow the business more and it’s okay. So it’s essentially just like selling a bond or debt, except it’s not it’s equity. But so the idea is it’s a fixed dividend. If the businesses grow really well, we already paid 12%.

If they go badly, we paid 12%. So the idea is like, Offering a dividend, which is really above average compared to what you can get elsewhere and with a lot of the downside protection.

Spencer Haws: Yeah. So there’s, there’s a lot there and we’ll maybe leave it as that. I mean, just people that are maybe interested in learning more, just know that there’s a lot to consider pros and cons, you know, to.

To everything. Right? Any type of investment, sort of understanding what a preferred dividend is, what sort of the yield might be, what the risks of the business are. And so, yeah, as, as you say, you now have, or will have sort of public financials, that’ll give people the opportunity to look at that and analyze that and make a decision based on, you know, what, what they research and find out.

Yes. So How many of the sites in the on folio portfolio are sites that on folio owns and how many sites are those that you just manage and get, get a management fee or a consulting fee from,

Dom Wells: yeah it’s, it’s probably about half, half right now, or a little under half are our own. Up until late 2020.

And it was very much the other way. So the majority of sites we were running were managing for other people. But what happened was when we raised money, we let some of our smaller clients go. We basically, we have some clients that have been with us for years and they were paying us like $500 a month management fee.

And so we just said to them, look, we can’t, it doesn’t make sense for us to work with you anymore. Unless you pay us more, but your business isn’t making enough to pay us more. So we basically just said, we’ll keep running your site and we’ll help you find someone to run it for you instead. And then we’ll, we’ll let them we’ll we’ll move on.

And then some of some people. Naturally leave after a few months. And we just didn’t take on new clients. So it’s just like slowly. So rather than firing people, we just, people left or they sold a couple of people, sold their websites or have their websites for sale now. And we’re just not taking new people in.

And since we. Raise money. We’ve acquired two businesses as well. So it’s kind of just kind of move the dial more in our favor. So is,

Spencer Haws: is the plan then to, to continue to do that until primarily you are just owning all the sites. Are you going to continue to manage clients and take in new clients?

Dom Wells: We will continue to take in new clients, but it sort of needs to be more or less a while now.

So yeah. Before we did this, we had a lot of people who had a budget of like a hundred K who wanted to work with us and we don’t work with them anymore. It just doesn’t make sense for us. And it doesn’t make sense for them either because we’re not going to be focused on their business. And so, you know, we just said to people, sorry.

But if someone, we have a couple of people right now who already have one business with us and they’re looking to buy another one in the sort of one, one to $2 million range. And so that’s worth our, while we can charge them a decent management fee and we can we can put people like dedicated people on their business, so we know we can do a good job.

Spencer Haws: You mind, if I ask how much you charge, like what’s a typical rate. Like if somebody is buying a wa you know, a site that’s making $25,000 a month that, you know, maybe is a, a million dollar acquisition,

Dom Wells: it depends really because. So, for example, we had someone who did just that they, they bought a business for a million, it was making about 30 K a month.

And we realized that they’d need a dedicated person running that business, but that a dedicated person was overkill. So it was like they needed a dedicated person, but maybe only like part-time and you can’t get a good dedicated person part-time. So it’s like, you know, imagine needing to pay someone seven K a month.

So that they’ll work for you. But they only have 10 hours a week or something to give you your business only needs 10 hours a week. So for them, we said, well, why don’t we hire that person? We’ll use them on like two of our other businesses and yours, and then you pay for a third of their salary. And then we just added a little bit more on for the management fee.

So for them, I think they they’re paying us like four or five K a month, but then other businesses. They want us to do everything. And so maybe we charge them more and then maybe others, they don’t need us to do much at all. So we’re just sort of charging them like a couple of grand. You know, maybe we have one person right now he’s looking to buy a business and he’s kind of like, well, I want to run this business and I want you guys to help out with.

These particular tasks and I want to hire someone to be the face of the brand. And so I’m going to pay you that person, but you’re going to supervise that person. And so we then go, okay, so the management fee for that’s probably going to be like a grand a month or something. So it’s kind of, it’s kind of complicated, but it’s the best way to make it work.

Whereas before we had like a kind of fixed management fee, like, okay, if your business is making three grand, we charge you. 750. If it’s making five grand, we charge you one grand. And we realized that because every business is different. It was really hard to fit that in. And we had to come back to some people and say, actually we need more.

And then they don’t feel good about that. Or we didn’t make a profit because we had to give them more for the same fee. So now it’s a lot more, it’s a lot more bespoke. Yeah. Yep. For example. So today, before I came on this call, you posted on Twitter about. Outsourcing a YouTube channel and you were like, can I CA can I completely outsource a YouTube channel?

So if we, if this is a soft pitch, it’s just an example. But if we, if we were, if we were like in that kind of scenario, we would be like, okay. So do you want us to just manage the YouTube channel and create the videos? Like, okay, that’s going to cost this much, but if you want to hire someone to be the face of the YouTube channel, do you want to hire them and pay them?

Or do you want to like. Share one of our team members. And then, so then the management fee would be different depending on all of those scenarios. So it’s a little complicated to explain, but it’s custom pricing. Sûr. But it’s the best way to make sure that everybody’s happy and the investor doesn’t get charged too much and, and stuff like that.

Spencer Haws: Yeah. So I’m not quite ready to outsource a YouTube channel, but. I’m thinking, you know, I just have ideas. Yeah. I think it’s doable and certainly large companies. Right. They hire somebody or have somebody in house that can do it. But you know, I just this is kind of going off subject. I was just thinking about it today.

A random Twitter thought, right. That’s what Twitter is for is just like niche pursuits doing well. I’d love to scale it. There’s a ton of opportunity, but I don’t have the time or the desire myself to be making YouTube videos all day. Right. Could I get somebody that’s not, Spencer has to be the face of the niche pursuits channel.

I don’t know if that would even work and how much would that cost to do right. It’s it was just a thought. Right. And But it’s fascinating. Yeah. je

Dom Wells: mean, I know we’re off topic here, but I think it’s probably quite interesting to the listeners. So that’s fine. For example, back when you had parents. And I think, I think when he then later joined the authority hacker, they did it quite well as well.

But what you could have done is let’s say you were using YouTube more back then. You could have gone on a YouTube video. With parents. And then later the parent just does one by himself and then, you know, eventually you just never turn up. And it’s just, that’s what I did with the human proof podcast.

I was like, okay, I’m doing the human proof podcast. And one day, if I sell the business, what’s going to happen there. And I don’t want to do the podcast anymore because it was really a struggle coming up with topics every week. And so one of my team members. Was a natural fit. So we did a few podcasts together and then I just sort of.

Didn’t turn up for a few episodes. I mean, you know, that was the plan. It’s not like he was just saying like, don’t where I I just, I just go sit here and have fun. And, and then, and then I would come back for a few episodes and then maybe we, and then he did one by himself again, and then eventually I just.

It was just, yeah. And people, it was a good transition. He was better than I was, which was also a big, a big factor. But that’s how I would do it with like, with your brand. Like just if I was going to do that.

Spencer Haws: And you know, that makes sense. And other sort of random thought is I think we often put too much value and like our own.

Personal brand, like as much as it hurts to kind of swallow my own pride. Like the reality is, is that somebody could do way better than me at creating YouTube videos. Like I’m not, you know, a TV, YouTube personality guy. Right. There’s certainly people that would be way better at. Add it then me and I do think if it was done properly, sort of transitioned in, you know, me doing some videos with them that eventually people will be like, this is just the new face of the YouTube.

That’s fine. We’re still watching. It’s good content. It doesn’t matter if Spencer’s not there.

Dom Wells: Yeah. I mean, people right now are listening to this podcast because of you, they’re not listening because of the brand, but they can, they can continue to listen because of someone else just as easily. Right.

Spencer Haws: And, and hopefully they’re listening because of the value of the guests that we bring on.

Right. And the, and the strategies like we’re doing tonight, obviously. Right. I th the people come, I mean, the reality is, is I just ask questions, right. And then ask some follow ups. So really it’s, you know, it’s. Time to shine a spotlight on Dom Wells and whoever the guest is and let them share the valuable business lessons.

And so, as long as the podcast is doing that, you know, people will still tune in. And I guess that’s kind of ties it full circle with again, websites, right? There’s no reason that somebody like an on folio, can’t be running a website for you, even though people think, oh, I gotta write every blog post sometimes.

It doesn’t, it’s even easier with a blog of course, because people often don’t know who’s writing the article.

Dom Wells: Yeah. I mean, it depends. I think in some cases it is hard to outsource, like if it’s technical knowledge or if the, the, the audience are like fans of, of the personality. And in some cases, I actually prefer that type of brand because it’s more protected.

But it’s not, it’s not a great brand for my company to buy. Like I I’ve used authority hacker as an example a few times, and I don’t know why they’re just the thing anchored in my head. So theirs is a great brand because I don’t know if they check their Google analytics that often they check their Google rankings.

They probably do because Gail’s a better than that. But You know, self, self descriptive, but I don’t think they sweat when there’s a Google update. Like, oh no, our business is going to tank because we lost Google traffic. People are gonna follow them. People are gonna buy from them. I’ve got an email

Spencer Haws: list.

They’ve got a YouTube channel. They’ve got social. Yeah.

Dom Wells: So that, that kind of brand where it does need to be you creating it is a great brand to own, but it’s really bad. Well, not bad. It’s really hard brand to buy. Right. So, you know, for us, it’s like, Yeah. W like we want to try to create brands like that, but we can’t really just walk in and be like, oh, Hey, I’m Dom from authority, hacker.

Everyone would be like, you know, so yeah, you have to, it has to be done. Right. But it is doable. But yeah, I, I know what you’re saying. I agree.

Spencer Haws: So I’ve got two sort of final questions here. One is we talked a lot about the pros of owning a portfolio. Like you explained, right? Most of the sites do well or are not impacted with the Google update, but then there’s the couple that, you know, they lose rankings and the site owners aren’t happy.

So the pro of a portfolio obviously is to mitigate that risk. What are some of the cons of owning a large portfolio of sites, which you guys are increasing your portfolio size? What are the challenges? Risks.

Dom Wells: I think the challenges are that you can spread yourself or your team too thinly. And this is another reason why our solution is to raise money and buy bigger sites.

Cause bigger sites, a they have more budget to hire people and B they often come with people, but someone who’s trying to build their own portfolio, which has probably, you know, maybe a significant part of your audience. It is a challenge because maybe someone’s like, okay, I’ve got a hundred K, should I buy four businesses instead of one?

Well, Yeah. If you want to diversify, you should make four, but now you’re running four businesses. So do you run them all yourself and you struggle with focus and time, or do you hire people to run them? Well, those four businesses are probably only bringing in like three grand a month total. And so who are you going to hire for three grand?

So that’s a challenge. And, and if we do a D the solution we chose was, well, why don’t we buy businesses that are doing 30 grand a month? And then we can hire people to run them. Right. So for the average person, I haven’t really found what the best solution is. I would say, try to find a business that is diversified rather than.

Try to diversify through quantity of businesses. So by that, I mean, by a business, that’s not just relying on Google traffic, or it’s not just relying on like one traffic source or worse, like three or four pages to generate a lot of the money. Which again is hard because actually, if you look at the average site that sold for 50 to a hundred K a lot of them still have those issues where it’s like, The majority of the income or traffic is sort of going into five or 10 pages.

Right. So I would almost say buy a smaller business. You know, if someone had a hundred K maybe buy 2 25 K businesses and then invest up to 50 K. On growing, because then you can get your ROI that way. And then of course that’s a completely different skillset, but I think, I think that that could work and that’s kind of how UN’s approaching it.

I don’t know if he’s ever been on this podcast, but he’s been on a few podcasts talking about what they’re doing with our mountain and, and their approaches. Try to spend a hundred K building businesses up from zero, rather than try to spend a hundred K buying a business. And then all your risk is that the business goes down.

And that’s a different solution. I think it works very smart guy. So yeah, I think the biggest challenge is just the costumes with trying to run a portfolio when it’s like you know, it’s even worse when the average seller is like, oh yeah, there’s no expenses in this business. I write all the content myself and they’re like, Great.

So how much are you going to write for me after you sign it? Oh, you’re not gonna, you’re not gonna write for me. Okay. So there’s expenses. So yeah, that, that’s definitely the biggest problem. And the other is you kind of miss opportunities as well because of split focus. Like if you’re just focusing on one business all day, you have ideas like, oh, I should, I don’t know.

Maybe you see an ad on TV and you. You think that would be a great thing to talk about on my website. I wonder if they have an affiliate program or. I’ve got an idea for a new content vertical. And when your focus is split across multiple sites, those things don’t happen as often. Or if they do happen, it’s not harder to implement them because you’re busy doing other stuff.

Yeah. So those are the real challenges

Spencer Haws: kind of, kind of a follow-up to that. You know, what do you think the longterm viability of content sites are? You know, we’ve mentioned several times, Google is always making updates and certainly if, as you said, you know, most of the traffic is coming to five or 10 pages, right.

That that’s a little bit risky, but in terms of just looking at the macro view of content sites, And, you know, with the lens of, of Google ever evolving, like as the long-term viability is still good. And is that the only type of business that on folio is investing in, or you will also, do you have a mix of types of websites you’re investing in.

Dom Wells: Yeah, I’ll answer the second question first. Cause it’s easier. We’re we’re also investing in service businesses. I mean, I’ve run two service businesses before three actually. And we, we also invest in some equalness. We haven’t done FBA yet. Partly because you’d get trampled on right now. I think in FBA because there’s so many brands just raising a ton of money and buying FBA businesses.

And also I just. I don’t really trust Amazon anymore. But yeah, so we’re investing in multiple. And then in terms of the content question, I think content sites are always going to be viable, but I think what content sites are, is going to have to change. And so the kind of Amazon affiliate site that we all built for years, Probably is on its way out, or I think it is on its way out.

I don’t know how long it’s got, I think generic affiliate sites where the content can be replaced with AI is an interesting one because on the one hand, if it can all be replaced by AI, then you would say, okay, they’re not viable longterm, but then on the other hand, And AI is replacing them while it’s still replacing them as a content site.

So, you know, it’s not like Google’s not ranking content site

Spencer Haws: sites who is controlling the AI at

Dom Wells: that point. Yeah. Yeah. So it’s probably going to be a lot of the big media brands that can just pump out like content. So it might be harder to compete. Where I think they will be viable is exactly what the kind of business we just talked about where it’s like people come to the business because they love the content and they.

They want to read it over and over again. And maybe they joined the Facebook group and the email list and it doesn’t have to be built around a personality. It can still be a brand there’s many there’s many websites. I read where I type in the website’s name and I read the content, but I couldn’t tell you who wrote it.

I couldn’t tell you the name of the person that owns the website. So I’m still very much into the website, which means the average person who doesn’t want to be. The persona behind the brand that I’m not sitting here saying to everyone, you need to be like a tech talker. You can still have these types of sites.

You just need to do better. Really. You need to have content where I think one example I’ve used once or twice before, and it’s a really good one. I actually saw someone saying this in a Facebook group. So I wish I could remember who it was, but I can’t take credit for it, but they said something along the lines of, when you look at a niche, what if you take drones as an example, traditionally, we would all just build a website, like best drone, best drone under 100 drone X versus drone, Y and then we just build links to it and, you know, make money until we get penalized.

Whereas now you would have to ask yourself, well, who. Who, who is buying drones? Like maybe you have drone races. Maybe you have drone builders, like drone, hobbyists. Maybe you have construction. People like who are actually using drones to survey their sites. Maybe you have like. Hikers you know, and then you can build the content that those people want to read.

So if you did drone racing, you could just build a website about drone racing and put out the type of content that drone races want to read. And, you know, you’ll be able to community around your website, whether it’s an actual, tangible community, like a Facebook group, or just a, a conceptual community of people that read your blog.

That I think that’s always going to be the best way and you can still monetize that type of website in many different ways. And so I think that type of business will always do well and it is harder, but the payoff is. Just as good, if not better. So we just have to kind of level up our game a little bit,

Spencer Haws: a hundred percent agree, and I’m really love all that you said coming onto the podcast and sharing your wisdom once you guys are doing over it on folio and you know, your plans to go public and everything that’s involved with that.

Very exciting. So if people want to keep tabs with you and kind of follow along with you or be involved with on folio, where should they go?

Dom Wells: On fonio.co is the main website and I’m active on Twitter where my handles team on folio. And if people want to learn more about the preferred shares, they can go to invest in, on folio.com.

And yeah, just send me a message anyway. I’m pretty responsive and just, yeah. Feel free to reach out.

Spencer Haws: Perfect. Thank you so much for coming on Dom. It has been a pleasure so glad that you could come on to the podcast after you started listening way back in like 20 12, 20 13. So great to have you on

Dom Wells: you.

Have a great day. Thanks so much. Thank you. .



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16 juin 2021by PremiumRéférencementMarketing d'affiliation

Les riches ont du mal à trouver des jets privés à vendre


Acheter une voiture en ce moment n’est pas une expérience très amusante. Il y a très peu d’inventaire de voitures neuves, et l’inventaire d’occasion est encore pire. Il y a de fortes chances que si vous êtes à la recherche d’une voiture aujourd’hui, neuve ou d’occasion, vous paierez trop cher. Et c’est un vrai problème parce que les gens ont besoin de voitures pour se déplacer. Cela est particulièrement vrai dans un […] Le post Les riches ont du mal à trouver des jets privés à vendre est apparu pour la première fois sur John Chow dot Com.

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Intégrer la communauté en ligne LGBTQIA+ dans le cadre de votre stratégie publicitaire
16 juin 2021by PremiumRéférencementMarketing d'affiliation

Intégrer la communauté en ligne LGBTQIA+ dans le cadre de votre stratégie publicitaire

Alors que les consommateurs exigent l’inclusivité des marques, ShareASale montre comment le canal d’affiliation peut faciliter une représentation égale tout en protégeant la sécurité de la marque.

Authenticité de la marque et inclusivité

Selon un 2019 Sondage Adobe, 62 % des consommateurs américains s’attendent à ce que les marques soient inclusives. Depuis cette découverte, il y a eu une prise de conscience culturelle et une introspection accrues sur des questions telles que la race, la religion, le genre et les droits LGBTQIA+. L’acceptation et l’appréciation de la diversité et de l’inclusivité par la société continuent d’évoluer, d’autant plus que la génération Y et la génération Z jouent un rôle plus important dans ces changements sociaux. Cela dit, en 2021, il est probable qu’une plus grande proportion de consommateurs demande l’inclusivité des marques.

Le mois de juin marque la saison des fiertés, une célébration de la culture LGBTQIA+. Les marques participent souvent à l’événement d’un mois en incorporant le drapeau arc-en-ciel de la fierté dans leurs logos et produits. Plusieurs marques associent leurs campagnes Pride à des associations caritatives LGBTQIA+. Cependant, dans les recherches menées par YouGov en 2019, 50% des Américains ont déclaré que si une entreprise lance un équipement ou un contenu spécial sur le thème de la fierté, ils sont susceptibles de voir cette décision davantage comme une tactique de marketing que comme un véritable reflet des valeurs de l’entreprise.

Exclusion publicitaire de la communauté en ligne LGBTQIA+

C’est un sujet qui a un impact sur tous les aspects de la publicité et du marketing. Mais alors que les marques capitalisent sur la puissante saison de la fierté, il existe un problème plus profond au sein de la publicité et du marketing affectant la LQBTQIA+. La communauté en ligne LGBTQIA+ a du mal à financer son contenu. L’impact est ressenti par les sites de médias LGBT+, les créateurs YouTube, les influenceurs et les communautés d’utilisateurs. Cela s’explique en partie par le fait que les campagnes sont mises en place dans des canaux automatisés où certains annonceurs, dans l’intérêt de la sécurité de la marque perçue, peuvent mettre des sujets comme « gay », « drag queen », « lesbienne », « transgenre », « queer » ou d’autres termes associés aux communautés LGBTQIA+ dans les listes de termes exclus. Cela offre une certaine protection contre certains contenus pour adultes, mais l’interdiction générale réduit la demande d’inventaire publicitaire sur le contenu LGBTQIA+ non adulte, réduisant ainsi la possibilité de monétiser les sites où le contenu est hébergé.

Cela a contribué à la disparition de plusieurs points de vente de contenu en ligne LGBTQIA+ : Gay Star News a fermé ses portes en 2019, l’application de rencontres LGBT Grindr a retiré sa rédaction de sa publication Dans, et Pride Media a effectué des coupes en raison du placement publicitaire et de la commission non rémunérés. Les créateurs LGBTQIA+ ont du mal à obtenir de la visibilité sur les réseaux sociaux, et il est largement rapporté que les hashtags associés à la communauté sont souvent restreints ou marqués comme non éligibles pour les publicités. La modération de sites comme Instagram a également été critiquée pour avoir traité plus durement les contenus LGBTQIA+, avec le mouvement #DeserveToBeHere mise en évidence que le contenu des créateurs trans était plus souvent restreint par rapport au contenu similaire des personnes cisgenres (non transgenres). Dernièrement, Chèque rapporte que 73% des actualités LGBT+ en ligne ont été signalées par les listes de sécurité des marques RTB.

Une solution flexible et axée sur les partenaires

Le modèle d’affiliation se concentre sur des partenariats organisés avec la conformité du réseau, garantissant la persistance de la sécurité de la marque. La nature de ce modèle permet des relations plus personnelles, avec la possibilité d’évaluer les éditeurs et de développer des campagnes significatives et sur mesure. Du côté des éditeurs, il est possible de rechercher des partenariats via la recherche de marchands de ShareASale, en s’appliquant aux marques qui correspondent à votre contenu et à vos valeurs. Des outils tels que l’outil de lien personnalisé et le bookmarklet de découverte de produits ont également facilité la monétisation des liens. Un certain nombre de publications médiatiques LGBTQIA+ travaillent déjà avec des annonceurs via le modèle d’affiliation, notamment TEMPS GAY et Nouvelles roses. L’augmentation de l’activité des influenceurs de performance au sein de la chaîne a également aidé en permettant à un ensemble plus diversifié de créateurs de contenu de gagner pour leur activité.

Unir les identités des consommateurs et les valeurs de la marque

Recherche commandée par TEMPS GAY en partenariat avec Karmarama et YouGov a rapporté que seulement 36% des jeunes (âgés de 18 à 24 ans) s’identifient comme « exclusivement hétéros ». Dans la tranche d’âge suivante des 25-34 ans, seulement la moitié des adultes s’identifient comme « complètement hétérosexuels ». Les marques doivent adopter la communauté LGBTQIA+ pour être inclusive et accepter l’évolution de la société, mais elles doivent également reconnaître l’opportunité commerciale si elles veulent mieux s’engager avec ce public.

Cette saison de la fierté, si vous faites partie d’une équipe d’annonceurs, assurez-vous de considérer comment votre stratégie numérique atteint tous les domaines de la communauté et assurez-vous que votre processus d’approbation des affiliés n’exclut pas les sites LGBTQIA+. Alternativement, si vous êtes un créateur LGBTQIA+ ou dirigez une publication, envisagez le marketing d’affiliation comme un moyen de lutter contre les problèmes d’affichage et de baisse des revenus publicitaires sur les réseaux sociaux, en vous assurant que le Web reste ouvert, acceptant et rempli de voix LGBTQIA+.

Si vous souhaitez travailler avec ShareASale, vous pouvez postuler pour rejoindre notre réseau en tant qu’annonceur ici ou éditeur ici.

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